What We Do

Founded in 2007, we work to help small and medium-scale farms to be viable, ecologically-minded, and happy in their vocation.


Running a farm isn’t easy. Farmers face the daily challenge of wearing multiple hats and trying to run a business dependent on the weather and volatile markets.

FarmsReach provides practical tools, services, and connections so farmers can learn from each other and optimize their operations.

Membership for farmers and nonprofit organizations is always free.


Helping farmers buy things

Suppliers & Services

We recently launched our Source Directory, an “interactive phone book” for farmers to browse trusted businesses and organizations recommended by the FarmsReach community.

Inputs & Supplies

For the past few years, we have worked with farmers and seed industry stakeholders on a Sustainable Seed Marketplace. Based on members’ feedback, we are now collaborating with partners to develop a parallel marketplace to help farmers learn about, evaluate, and purchase products and technologies to manage water and soil nutrients in times of drought.


Helping farmers sell things

Fresh products & value-added products

Through a partnership with Instacart, we are evaluating the feasibility of Farmers Market Deliveries from farmers markets in the San Francisco urban center. Instacart’s rapidly growing community of online shoppers may soon be able to access the freshest products from their local producers. And, FarmsReach farmers will gain access to an enormous untapped shopper base.

Route & facility optimization

FarmsReach and Heifer USA are developing a route and facility optimization tool to pilot with a meat co-op and Farm Box delivery program on the East Coast.  We aim to design an extensible tool to help individual farms and multi-farm co-ops identify where “food hubs” should be located and manage logistics.  For more information, contact us!


Helping the farming community connect

Our model is based entirely on collaboration with farmers and the network of nonprofit organizations that serve them. Our success is tied to the success of our community.

Together, we provide:

  • Active community Conversations, moderated by respected CA farmers and advisors
  • Practical Toolkits, such as Business & Financial Planning, Marketing & Sales, Labor & Worker Safety, Farmland Conservation & Sales, Beginning Farmers & Ranchers, Women In Agriculture and others.
  • Member-generated Classifieds
  • Comprehensive farm-focused Events calendar and Newsroom feed
  • FarmsReach Community Map, with farmer and agricultural industry profiles and direct messaging
  • and more…

We work hard to ensure we don’t duplicate effort of other organizations, but rather bolster their impact and expand their reach. By working together, we’re able to provide the community with easier and faster access to the robust set of services offered by the collective-many.

Our initial focus has been on networks and resources for farmers in California, but we are in the process of expanding our organizational partnerships to other states.  For more information, contact us!