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Rachel Kohn Obut  |  Flatbed Farm  |  Glen Ellen, CA

Subject: Preferred Invoicing Systems

I'm curious what programs people are using for invoicing in particular and record-keeping in general. I've been using a simple excel sheet I set up for many years, but I'm ready to upgrade to something that will hopefully make the process more stream-lined. I'm thinking of Quickbooks. Also thinking of Square cause we already have an account (we use a square register in our farm strore) and they do have an invoicing system but not sure how good it is. Just curious what's most popular and most liked among farmers. Thanks.

In Topics Marketing & Sales, Business & Financial Planning

In General FarmsReach community

Comments 3
07/13/17

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  |  Green Star Farm  |  Sebastopol, CA commented

I use Xero online accounting, it is extremely versatile, very user friendly and a good price. I used to use Quickbooks, found it cumbersome... I have never looked back. I have it fully integrated with all of my inventory software, mobile credit card services, paypal, and POS systems, it works flawlessly. (also easily integrated with payroll)Good luck!SarahC2A0Green Star Farmhttp://GreenStarFarm.com707-861-0060
07/14/17 4:35 PM

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Margaret Lloyd  |  University of California Cooperative Extension  |  Woodland, CA

Subject: Join us for a tour of the Bay Area Wholesale Markets

Join UC Cooperative Extension’s Margaret Lloyd and UC Small Farm Program’s Shermain Hardesty on a tour of wholesale markets in the San Francisco Bay Area

We will be meeting with:

  • Michael Janis, General Manager, San Francisco Wholesale Produce Market
  • Cooks Company, San Francisco Wholesale Produce Market
  • Organic Produce Wholesaler, San Francisco Wholesale Produce Market
  • Bay Cities Produce, San Leandro
  • Simon Richard, BiRite Market’s Produce Manager, San Francisco
  • Topics covered: Pricing, produce quality, packaging standards, grading standards, building relationships, selling to wholesalers, compliance and other topics.

The bus will begin loading at 6:15AM in front of the UC Cooperative Extension Office in Woodland, 70 Cottonwood Street. We will leave promptly at 6:30AM, returning by 5:30PM.

$10, REGISTER BY JUNE 8 Space is limited.

Registration fee includes a snack, bottled water and lunch.

... Read More

In Topics Marketing & Sales

In General FarmsReach community

Comment 0
06/07/17
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Justin King  |  Capay Apiary Products  |  Orland, CA

Subject: Attention ALMOND growers

1x1x4' tree stakes $.45 apiece.

do you have leaning trees or DON'T want leaning trees then these are the stakes for you.

minimum order 20,000

In Topics Seed & Planting, Trees, Vines & Planting, Marketing & Sales, Equipment, Beginning Farmers & Ranchers, Women in Agriculture

In General FarmsReach community

Comment 0
01/30/17
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Roger King  |  SMG Consulting  |  Fairfield, CA

Subject: Agritourism is Destination Tourism and Needs to be Marketed That Way

Most of us have traveled to a major destination to take in the sights, sounds and perspectives of new places. We got “pulled” there by a wide range of marketing forces knowingly or inadvertently placed out in public view. The “Pull” is the heart and soul strategy, meaning you must pull the consumer from their home and surrounding environs to come to experience the destination, be it a beach, golf course, ski resort, theme park or natural wonder attraction.

Agriculture has primarily been a push product for farmers, ranchers and retailers. The food stuffs are grown and produced at the farm region, but then “Pushed” into the market via distributors and retailers, meaning they are delivered to your marketplace for you to engage with inside the market service area of your home. These can be supermarkets, corner stores, or urban or rural farmers markets.

Agritourism

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In Topics Marketing & Sales

In General FarmsReach community, California Agritourism

Comment 1
07/13/16
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  |  The price ranch  |  Los Alamos , CA commented

wonderful explanation of the "Pull" strategy. While it does take effort, today's technology such as instagram has made it significantly easier. And the technology itself, makes if easier to 'learn the trade' (just google and spend 20min reading 'how does instagram work). But, its really about the heart and soul - the feel of the dirt, the smells of the animal, the stewardship we all provide to our farms/ranch. That is what we all love, and others hunger for. We just need to learn the tools to connect.

07/13/16 7:04 PM

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FarmsReach Team  |  FarmsReach  |  Berkeley, CA

Subject: Agritourism: Powerful Promotions Through Partners - webinar archive & slides

Hi! Below are links to the recording & presentation slides of the 4th webinar in the Agritourism Conversations Series: The Community: Powerful Promotions Through Partners. We welcome your other questions or tips in the CA Agritourism group as well!

Below is a summary of the questions from the Q&A section of the webinar if you want to jump to that spot in the recording:

  • 45:00 - (A bit of echo in the beginning) Which of the many partners covered in the presentations are most important to focus on to start, if you only have time to focus on a few?
  • 46:02 - Where/how can you contact small
... Read More

In Topics Marketing & Sales, Business & Financial Planning

In General FarmsReach community, California Agritourism

Comment 0
07/01/16
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FarmsReach Team  |  FarmsReach  |  Berkeley, CA

Subject: Agritourism: Negotiating permits & regulations archive, presentation slides and Q&A overview

Below are links to access all the useful info from the third webinar in the Agritourism Conversations Series: The Rules: Negotiating Permits & Regulations -- presentation slides, webinar recordings and a summary of the Q&A. We welcome your other questions or tips in the CA Agritourism group as well!

Below is a summary of what was covered in the Q&A section, if you want to jump to the spot in the second video recording

... Read More

In Topics Marketing & Sales, Food Safety, Business & Financial Planning, Insurance

In General FarmsReach community, California Agritourism

Comment 0
06/21/16, updated
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Melanie Cheng  |  FarmsReach  |  Berkeley, CA

Subject: Social Media, Online Booking & Websites: Webinar archive, presentation slides & Q&A over

Below are links to access all the meaty info from the second webinar in the Agritourism Conversations Series: The Invitation: Social Media, Online Booking & Websites. (Great info for any farm!) -- presentation slides, webinar recording and summary of what was covered in the Q&A. In the next few days, we'll be posting some of the open questions and answers from the session, and we welcome your other questions or tips in the CA Agritourism group as well!

Here's a summary of what was covered in the Q&A section as well, if you want to jump to the spot in the recording above:

  • 43:55 - Metrics about the
... Read More

In Topics Marketing & Sales

In General FarmsReach community, California Agritourism

Comment 0
06/03/16, updated
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FarmsReach Team  |  FarmsReach  |  Berkeley, CA

Subject: Agritourism Customer Strategy & Marketing ~ Webinar archive & presentation slides posted

Hi everyone! Below is a link to watch a recording of the first webinar in the Agritourism Conversations Series (and the first we've ever co-hosted!): The Strategy: Identifying, reaching & connecting with YOUR agritourism customers. Below you can also find links to view just the presentation slides. In the next few days, we'll be posting some of the open questions and answers from the session, and we welcome your other questions or tips in the CA Agritourism group as well!

We hope to see you at our next webinar in the series on Thursday, June 2nd at 11am PT: The Invitation: Social Media & Website Success

... Read More

In Topics Marketing & Sales

In General FarmsReach community, California Agritourism

Comment 0
05/20/16, updated
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FarmsReach Team  |  FarmsReach  |  Berkeley, CA

Subject: Revisiting Your Agritourism Strategy for Increased Income

If you offer any kind of agritourism - from U-Pick to to bed-n-breakfast - we think you may be interested in the upcoming Agritourism Conversations hosted by UC Small Farm Program and FarmsReach! It is a series of 5 practical webinars with ongoing Q&A and resource-sharing by presenters and the community online in between. It kicks off on May 19th and continues through July 14th.

If you are an agritourism operator and have a burning question about how to improve or expand your operation, you can also share your questions in the new CA Agritourism group ahead of time, or email: paleff@ucdavis.edu. We will make sure your questions are answered!

SCHEDULE – all webinars will be 11am-12pm PT:

  • Thursday May 19 – The Strategy: Identifying, Reaching & Connecting with YOUR Agritourism Customers
    Presenters: Kristen Skaggs and Anna Farrell, Farrell Design Group; Al Courchesne (Farmer Al), Frog Hollow Farm.
... Read More

In Topics Marketing & Sales, Business & Financial Planning, Staff, HR & Worker Safety, Insurance

In General FarmsReach community

Comment 0
05/03/16, updated
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Susan Wyman  |  Gunnison Gardens Co  |  Gunnison, CO

Subject: What's the best online ordering software for wholesale and for retail?

Our small farm plans to increase our wholesales to restaurants and stores this year, and we're looking at online software to streamline ordering. So far, we've identified http://FarmersWeb.com as a potential tool for allowing us to post our inventory & prices so our wholesale customers can order online. Does anyone have experience using http://Farmersweb.com? Do you like it? Is there a better or different option?

What about online ordering for retail customers? We're considering (but not fully committed to) setting up online ordering for some of our produce. I'm familiar with Farmigo, and have used it for years as a customer of a local grass-fed beef producer. But it seems mostly for CSAs and not weekly/variable click-and-purchase orders. What is the best retail online POS software service?

I read an article on the topic in Modern Farmer (

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In Topics Marketing & Sales

In General FarmsReach community

Comment 0
04/06/16
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