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Liya Schwartzman  |  California FarmLink  |  Sacramento, CA

Subject: There's still time to register for the FarmLink Business Skills Camp!

Hey Folks,
Fall is in the air, so it's the perfect time to brush up on your farm business management!
California FarmLink is hosting a 4 part business skills workshop series taught by Poppy Davis and Alan Haight in October in Sacramento. We'll also be covering the latest on the implications of the new tax law on farm businesses! Don't miss this opportunity to build your business and start the next season on the right foot!

In Topics Marketing & Sales, Business & Financial Planning, Funding Opportunities, Staff, HR & Worker Safety, Insurance, Farmland Conservation, Sales & Estate Planning, Beginning Farmers & Ranchers, Women in Agriculture, Urban Agriculture, News & Events, Anything Goes

In General FarmsReach community, Yolo Farmers Guild, California FarmLink, CA Women, Food and Agriculture Network, Nevada County Guild

Comment 0
09/25/18
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FarmsReach Team  |  FarmsReach  |  Berkeley, CA

Subject: Transitions: Tom Willey of T&D Willey Farms

We’re excited and honored to share the last in our series featuring recently-retired, influential leaders in the CA sustainable agriculture movement: Tom Willey of T&D Willey Farms !

A long-time farmer, advocate and activist in the organic sector, Tom shares his reflections and ideas after 40 years of farming in California.

Topics include:

  • Industry Reflections
  • Opportunities & Advice for Smaller-Scale/Newer Farms
  • Responsible Relationships Between Older & Younger Farmers
  • Soil Management, Climate Change & AgTech
  • The Food Commons
  • Closing Remarks [to the next generation]

We posted both (meaty) Highlights as well as a full Transcript.

It’s always a treat to have a leisurely conversation with someone so knowledgable of the industry and steeped in the community. Thank you, Tom, for taking the time! We wish you all the best in your years of fun and discovery

... Read More

In Topics Soil Fertility Management, Water & Irrigation, Marketing & Sales, Certifications, Farmland Conservation, Sales & Estate Planning, Beginning Farmers & Ranchers, Weather & Climate Change, Policy

In General FarmsReach community

Comment 0
09/07/18, updated
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Justin King  |  Capay Apiary Products  |  Orland, CA

Subject: Attention ALMOND growers

1x1x4' tree stakes $.45 apiece.

do you have leaning trees or DON'T want leaning trees then these are the stakes for you.

minimum order 20,000

In Topics Seed & Planting, Trees, Vines & Planting, Marketing & Sales, Equipment, Beginning Farmers & Ranchers, Women in Agriculture

In General FarmsReach community

Comment 0
01/30/17
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Lalitha Vish  |  Jellicles Farm  |  Sunol , CA

Subject: an online outlet(goodeggs.com) says that i need 'gap certification' to sell my produce through them

an online outlet(http://goodeggs.com) says that i need 'gap certification' to sell my produce through them. i am an one acre farm and the cost of this would be prohibitive. not to mention that it would probably take time. i understand that they need to ensure that i am not growing vegetables in a toxic sludge before they sell my goods, but i honestly cannot take on anymore costs...and i wonder if gap certification is mandatory in california? if that's the case, i might as well give this up because i simply cannot afford this farming dream.   secondly, they require liability insurance and would be additional insured under my policy. i was also told that their drivers and vehicles would need to be added to my automobile insurance. i am doubtful if my insurance would be able to accomodate this. (maybe this question should come under insurance section?) because they provide warehousing and fulfillment... Read More

In Topics Marketing & Sales

Comments 9
08/24/13

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  |  Jellicles Farm  |  Sunol , CA commented

Thank you, heather..I will be in touch. -Lalitha.
09/30/13 2:22 PM

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FarmsReach Team  |  FarmsReach  |  Berkeley, CA

Subject: Transitions: Shermain Hardesty, former Director of UC Small Farm Program & 30 years serving CA f

Hot off the presses: the first blog in our mini-series interviewing a few respected leaders in the CA sustainable farming and agriculture movement who recently retired to a life of a bit more free time and freedom! In our first post, we share highlights (+ full transcript) from our conversation with Shermain Hardesty, former Director of the UC Small Farm Program.

Click to peruse her reflections on the past 30 years serving CA farmers and pontifications on the future of sustainable farming in California, including what new farmers should be tracking most closely, the future of Cooperative Extension, the role small farmers have in our future food system, and more... Enjoy!

Stay tuned for our next posts in the series: Ed Thompson of American Farmland Trust, and Tom Willey of T&D Willey Farms. If you know of other influential folks in the sustainable agriculture sector who have transitioned recently

... Read More

In Topics Washing, Packing & Packaging, Marketing & Sales, Food Safety, Equipment, Trucks, Delivery & Logistics, Business & Financial Planning, Farmland Conservation, Sales & Estate Planning, Beginning Farmers & Ranchers, Women in Agriculture, Policy

In General FarmsReach community

Comment 0
03/30/18
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Eric Bost  |  Sprout LA  |  Santa Monica, CA

Subject: Los Angeles Chef-Restaurateur Seeking Farm Collaboration

We are a team of creative restaurateurs opening a new project in mid city Los Angeles this Spring 2018. Our goal is to collaborate with a farm in a unique and dynamic way, outside of the typical provider/ buyer relationship.

This collaboration can be achieved in a variety of ways, ultimately providing stability for both the restaurant and the farm via the following:

  • The restaurant will have access to a consistent and original source of quality vegetables, fruits, flowers and honey.
  • Planting schedules and menu development will coincide, allowing the teams to develop creative applications for all materials throughout their lifecycle.
  • The farmer will have access to a predictable and stable source of revenue, providing security for planning and investment.

Our team is sensitive not only to the variety and the quality of the produce, but also to the methodology with which it has been produced. Are we able to

... Read More

In Topics Marketing & Sales, Business & Financial Planning

In General FarmsReach community

Comment 1
01/03/18
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  |  Apple of the Tropics  |  San Diego, CA commented

Hi Eric;This a really great idea.  I am in San Diego and I have worked with Sprouts in the past at the Sprouts in La Mesa, San Diego.I am a Facebook friend with Erin Tice.  Rick 20
01/11/18 9:39 AM

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Koby Guye  |  Cellar Door Collective  |  Auburn, CA

Subject: Pricing on Chilhuacle Negro peppers

Any farmers out there have a fair price point, or even any price point, for the rare Chilhuacle Negro pepper? It's not grown much outside of one valley in Oaxaca, and is in decline commercially. This chili is the cornerstone of authentic Oaxacan mole negro. I was tasked with the challenge of growing it locally in the Sacramento area by a chef I supply with niche ingredients. Since it is so rare, I can't find any good market research for pricing. Hoping someone out there might have some extra little bits of info to help round out my research. (fyi, online {not local or organic}, the dried chilis go for $40 per 8 oz)

Thanks so much!

In Topics Marketing & Sales

In General FarmsReach community, Mendocino Farmers Guild, Yolo Farmers Guild, Nevada County Guild

Comments 3
11/30/17

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  |  Feral Heart Farm  |  Sunol, CA commented

We grew chilhuacle negro this year. What a nice pepper! Where did you get seed?

12/01/17 9:48 AM

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Tim Young  |  SmallFarmNation.com  |  Elberton, GA

Subject: Farm Marketing Courses

The materials and community here at Farms Reach are a fantastic resource for farmers. I'd like to introduce you to another resource that dives deep into the issue of marketing a farm business.

The Small Farm Nation Academy just opened this week for charter members, and opens to all farmers starting November. It's an online community of video training courses on everything related to farm marketing, including:

  • farm branding
  • web design & SEO
  • list building & email marketing
  • getting PR & media attention
  • blogging & content creation
  • social media marketing & much more
Plus membership includes discounts at various farm partners, from hatcheries to market gardening supplies. All the details are at https://smallfarmnation.com/academy/
You can join anytime, but there's a special offer to Farms Reach subscribers of 25% off if you join before 10/31/17. To get that lifetime discount, just use the code
... Read More

In Topics Marketing & Sales

In General FarmsReach community

Comment 1
10/04/17
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  |  Wine Country Cuisine  |  Santa Rosa, CA commented

Be aware that credit card purchases can by charged back by the customer for any reason for several weeks after the sale. If your produce got cooked in the UPS truck, they would claim, your customer won't have to pay for it. After 100 of these, you are out of business.

10/04/17 10:59 AM

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Paul Underhill  |  Terra Firma Farm  |  Winters, CA

Subject: Blue Apron news story

Hi All,

I was contacted by a reporter for a large media outlet that is doing a story on Blue Apron's impact on small farmers, especially in regards to their effect on CSA subscriptions.

He would really like to talk to someone who has first-hand experience with them (a farmer who has sold to them or an employee who knows what % they are buying from smaller vs. larger farms) and who is willing to go on the record.

He is also hoping someone has done some data collection or academic research looking at CSA subscription #s since Blue Apron started their business.

We all know that BA is using extremely deceptive marketing practices and has an extremely unfair advantage given their venture capital funding -- so does he. He is looking for evidence, not theories or anecdotal information.

If you are interested in talking to him or you know someone you think he should talk to, send me a message here and I will relay the information to him.

In Topics Marketing & Sales

In General FarmsReach community

Comment 0
10/04/17
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Rachel Kohn Obut  |  Flatbed Farm  |  Glen Ellen, CA

Subject: Preferred Invoicing Systems

I'm curious what programs people are using for invoicing in particular and record-keeping in general. I've been using a simple excel sheet I set up for many years, but I'm ready to upgrade to something that will hopefully make the process more stream-lined. I'm thinking of Quickbooks. Also thinking of Square cause we already have an account (we use a square register in our farm strore) and they do have an invoicing system but not sure how good it is. Just curious what's most popular and most liked among farmers. Thanks.

In Topics Marketing & Sales, Business & Financial Planning

In General FarmsReach community

Comments 3
07/13/17

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  |  Green Star Farm  |  Sebastopol, CA commented

I use Xero online accounting, it is extremely versatile, very user friendly and a good price. I used to use Quickbooks, found it cumbersome... I have never looked back. I have it fully integrated with all of my inventory software, mobile credit card services, paypal, and POS systems, it works flawlessly. (also easily integrated with payroll)Good luck!SarahC2A0Green Star Farmhttp://GreenStarFarm.com707-861-0060
07/14/17 4:35 PM

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