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Koby Guye  |  Cellar Door Collective  |  Auburn, CA

Subject: Pricing on Chilhuacle Negro peppers

Any farmers out there have a fair price point, or even any price point, for the rare Chilhuacle Negro pepper? It's not grown much outside of one valley in Oaxaca, and is in decline commercially. This chili is the cornerstone of authentic Oaxacan mole negro. I was tasked with the challenge of growing it locally in the Sacramento area by a chef I supply with niche ingredients. Since it is so rare, I can't find any good market research for pricing. Hoping someone out there might have some extra little bits of info to help round out my research. (fyi, online {not local or organic}, the dried chilis go for $40 per 8 oz)

Thanks so much!

In Topics Marketing & Sales

In General FarmsReach community, Mendocino Farmers Guild, Yolo Farmers Guild, Nevada County Guild

Comments 3
11/30/17

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  |  Feral Heart Farm  |  Oakland, CA commented

We grew chilhuacle negro this year. What a nice pepper! Where did you get seed?

12/01/17 9:48 AM

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Tim Young  |  SmallFarmNation.com  |  Elberton, GA

Subject: Farm Marketing Courses

The materials and community here at Farms Reach are a fantastic resource for farmers. I'd like to introduce you to another resource that dives deep into the issue of marketing a farm business.

The Small Farm Nation Academy just opened this week for charter members, and opens to all farmers starting November. It's an online community of video training courses on everything related to farm marketing, including:

  • farm branding
  • web design & SEO
  • list building & email marketing
  • getting PR & media attention
  • blogging & content creation
  • social media marketing & much more
Plus membership includes discounts at various farm partners, from hatcheries to market gardening supplies. All the details are at https://smallfarmnation.com/academy/
You can join anytime, but there's a special offer to Farms Reach subscribers of 25% off if you join before 10/31/17. To get that lifetime discount, just use the code
... Read More

In Topics Marketing & Sales

In General FarmsReach community

Comment 1
10/04/17
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  |  Wine Country Cuisine  |  Santa Rosa, CA commented

Be aware that credit card purchases can by charged back by the customer for any reason for several weeks after the sale. If your produce got cooked in the UPS truck, they would claim, your customer won't have to pay for it. After 100 of these, you are out of business.

10/04/17 10:59 AM

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Paul Underhill  |  Terra Firma Farm  |  Winters, CA

Subject: Blue Apron news story

Hi All,

I was contacted by a reporter for a large media outlet that is doing a story on Blue Apron's impact on small farmers, especially in regards to their effect on CSA subscriptions.

He would really like to talk to someone who has first-hand experience with them (a farmer who has sold to them or an employee who knows what % they are buying from smaller vs. larger farms) and who is willing to go on the record.

He is also hoping someone has done some data collection or academic research looking at CSA subscription #s since Blue Apron started their business.

We all know that BA is using extremely deceptive marketing practices and has an extremely unfair advantage given their venture capital funding -- so does he. He is looking for evidence, not theories or anecdotal information.

If you are interested in talking to him or you know someone you think he should talk to, send me a message here and I will relay the information to him.

In Topics Marketing & Sales

In General FarmsReach community

Comment 0
10/04/17
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Rachel Kohn Obut  |  Flatbed Farm  |  Glen Ellen, CA

Subject: Preferred Invoicing Systems

I'm curious what programs people are using for invoicing in particular and record-keeping in general. I've been using a simple excel sheet I set up for many years, but I'm ready to upgrade to something that will hopefully make the process more stream-lined. I'm thinking of Quickbooks. Also thinking of Square cause we already have an account (we use a square register in our farm strore) and they do have an invoicing system but not sure how good it is. Just curious what's most popular and most liked among farmers. Thanks.

In Topics Marketing & Sales, Business & Financial Planning

In General FarmsReach community

Comments 3
07/13/17

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  |  Green Star Farm  |  Sebastopol, CA commented

I use Xero online accounting, it is extremely versatile, very user friendly and a good price. I used to use Quickbooks, found it cumbersome... I have never looked back. I have it fully integrated with all of my inventory software, mobile credit card services, paypal, and POS systems, it works flawlessly. (also easily integrated with payroll)Good luck!SarahC2A0Green Star Farmhttp://GreenStarFarm.com707-861-0060
07/14/17 4:35 PM

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Margaret Lloyd  |  University of California Cooperative Extension  |  Woodland, CA

Subject: Join us for a tour of the Bay Area Wholesale Markets

Join UC Cooperative Extension’s Margaret Lloyd and UC Small Farm Program’s Shermain Hardesty on a tour of wholesale markets in the San Francisco Bay Area

We will be meeting with:

  • Michael Janis, General Manager, San Francisco Wholesale Produce Market
  • Cooks Company, San Francisco Wholesale Produce Market
  • Organic Produce Wholesaler, San Francisco Wholesale Produce Market
  • Bay Cities Produce, San Leandro
  • Simon Richard, BiRite Market’s Produce Manager, San Francisco
  • Topics covered: Pricing, produce quality, packaging standards, grading standards, building relationships, selling to wholesalers, compliance and other topics.

The bus will begin loading at 6:15AM in front of the UC Cooperative Extension Office in Woodland, 70 Cottonwood Street. We will leave promptly at 6:30AM, returning by 5:30PM.

$10, REGISTER BY JUNE 8 Space is limited.

Registration fee includes a snack, bottled water and lunch.

... Read More

In Topics Marketing & Sales

In General FarmsReach community

Comment 0
06/07/17
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Justin King  |  Capay Apiary Products  |  Orland, CA

Subject: Attention ALMOND growers

1x1x4' tree stakes $.45 apiece.

do you have leaning trees or DON'T want leaning trees then these are the stakes for you.

minimum order 20,000

In Topics Seed & Planting, Trees, Vines & Planting, Marketing & Sales, Equipment, Beginning Farmers & Ranchers, Women in Agriculture

In General FarmsReach community

Comment 0
01/30/17
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Roger King  |  SMG Consulting  |  Fairfield, CA

Subject: Agritourism is Destination Tourism and Needs to be Marketed That Way

Most of us have traveled to a major destination to take in the sights, sounds and perspectives of new places. We got “pulled” there by a wide range of marketing forces knowingly or inadvertently placed out in public view. The “Pull” is the heart and soul strategy, meaning you must pull the consumer from their home and surrounding environs to come to experience the destination, be it a beach, golf course, ski resort, theme park or natural wonder attraction.

Agriculture has primarily been a push product for farmers, ranchers and retailers. The food stuffs are grown and produced at the farm region, but then “Pushed” into the market via distributors and retailers, meaning they are delivered to your marketplace for you to engage with inside the market service area of your home. These can be supermarkets, corner stores, or urban or rural farmers markets.

Agritourism

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In Topics Marketing & Sales

In General FarmsReach community, California Agritourism

Comment 1
07/13/16
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  |  The price ranch  |  Los Alamos , CA commented

wonderful explanation of the "Pull" strategy. While it does take effort, today's technology such as instagram has made it significantly easier. And the technology itself, makes if easier to 'learn the trade' (just google and spend 20min reading 'how does instagram work). But, its really about the heart and soul - the feel of the dirt, the smells of the animal, the stewardship we all provide to our farms/ranch. That is what we all love, and others hunger for. We just need to learn the tools to connect.

07/13/16 7:04 PM

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FarmsReach Team  |  FarmsReach  |  Berkeley, CA

Subject: Agritourism: Powerful Promotions Through Partners - webinar archive & slides

Hi! Below are links to the recording & presentation slides of the 4th webinar in the Agritourism Conversations Series: The Community: Powerful Promotions Through Partners. We welcome your other questions or tips in the CA Agritourism group as well!

Below is a summary of the questions from the Q&A section of the webinar if you want to jump to that spot in the recording:

  • 45:00 - (A bit of echo in the beginning) Which of the many partners covered in the presentations are most important to focus on to start, if you only have time to focus on a few?
  • 46:02 - Where/how can you contact small
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In Topics Marketing & Sales, Business & Financial Planning

In General FarmsReach community, California Agritourism

Comment 0
07/01/16
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FarmsReach Team  |  FarmsReach  |  Berkeley, CA

Subject: Agritourism: Negotiating permits & regulations archive, presentation slides and Q&A overview

Below are links to access all the useful info from the third webinar in the Agritourism Conversations Series: The Rules: Negotiating Permits & Regulations -- presentation slides, webinar recordings and a summary of the Q&A. We welcome your other questions or tips in the CA Agritourism group as well!

Below is a summary of what was covered in the Q&A section, if you want to jump to the spot in the second video recording

... Read More

In Topics Marketing & Sales, Food Safety, Business & Financial Planning, Insurance

In General FarmsReach community, California Agritourism

Comment 0
06/21/16, updated
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Melanie Cheng  |  FarmsReach  |  Berkeley, CA

Subject: Social Media, Online Booking & Websites: Webinar archive, presentation slides & Q&A over

Below are links to access all the meaty info from the second webinar in the Agritourism Conversations Series: The Invitation: Social Media, Online Booking & Websites. (Great info for any farm!) -- presentation slides, webinar recording and summary of what was covered in the Q&A. In the next few days, we'll be posting some of the open questions and answers from the session, and we welcome your other questions or tips in the CA Agritourism group as well!

Here's a summary of what was covered in the Q&A section as well, if you want to jump to the spot in the recording above:

  • 43:55 - Metrics about the
... Read More

In Topics Marketing & Sales

In General FarmsReach community, California Agritourism

Comment 0
06/03/16, updated
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