California Agritourism


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Subject: Farmers in San Benito County, Educators need five minutes of your time.

In San Benito County, we live one step away from Silicon Valley, the world’s hub for technology development, where high-tech workers find new ways to improve our connectivity, boost our economies, and improve our livelihoods.

Being California the state that feeds our nation, the agricultural sector is not left behind, and Silicon Valley’s innovators work hard to equip our agriculture with cutting-edge tools. However, technology by itself is not, and will not be enough to move our California’s agriculture to the next level in terms of productivity and environmental sustainability.

Even though technologies such as drones or automatized harvest machines have proved to increase our agricultural productivity, we know that adopting them is not an easy road. Not only high start-up costs, but also a lack of qualified labor with skills and knowledge on how to use these technologies effectively makes the

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In Topics Staff, HR & Worker Safety, Certifications, Women in Agriculture, News & Events

In General FarmsReach community, California FarmLink, CA Women, Food and Agriculture Network, California Agritourism

Comments 3
06/21/17

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  |  FarmsReach  |  Berkeley, CA commented

Hi folks! We have you log in to update your settings, as there are several choices: receive certain types of posts, posts to certain groups, daily digest, weekly digest, or none at all. You can always email us at support@farmsreach.com for help, or if you have any questions! RJ, we'll update your settings for you!

06/22/17 2:18 PM

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Subject: Calling Farmers in San Benito County!

The Agriculture, Water, and Environmental Technologies Program (AWET) in collaboration with Farm Bureaus, the Grower-shipper Association, and the San Benito Business Council has developed the Agricultural Workforce Development Survey to best support the San Benito County’s agricultural industry.
We need the participation of owners and managers working in companies engaged in agricultural activities within the San Benito County to answer a twelve-question Survey. Your support is key for California Community Colleges to identify what are the skills and knowledge required in your company in order to develop new curriculum among our Community Colleges. We have developed four new technical programs in water and wastewater treatment with Gavilan College and we want to expand to agriculture.
Please take five minutes to support our work as Community Colleges:
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In Topics News & Events

In General FarmsReach community, California FarmLink, CA Women, Food and Agriculture Network, California Agritourism

Comment 0
06/12/17

Subject: Make sure your farm or ranch is counted! - USDA Ag Census through June...

"NASS conducts a census of all agricultural operations every 5 years. We need to know about all types of agricultural operations of all sizes. Producers who are new to farming or did not receive a Census of Agriculture in 2012 still have time to receive the 2017 Census of Agriculture report form here, or by visiting http://www.agcensus.usda.gov and clicking ‘Make Sure You Are Counted’ through June. NASS defines a farm as any place from which $1,000 or more of agricultural products were produced and sold, or normally would have been sold, during the census year (2017)."

Press release:

CENSUS OF AGRICULTURE COUNTDOWN BEGINS FOR AMERICA’S FARMERS AND RANCHERS

WASHINGTON – America’s farmers and ranchers will soon have the opportunity to strongly represent agriculture in their communities and industry by taking part in the 2017 Census of Agriculture. Conducted every five years by the U.S.

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In Topics Beginning Farmers & Ranchers, Policy, News & Events

In General FarmsReach community, North Coast Convergence, Mendocino Farmers Guild, North Coast Farmers Guild: Sebastopol, Sonoma Valley Farmers Guild, Yolo Farmers Guild, California FarmLink, Central Coast Farmers, CA Women, Food and Agriculture Network, Texas Organics, Cooperation Among Farmers, Nevada County Guild, Nutrient Management Solutions, California Agritourism

Comment 0
06/07/17

Sonoma/Marin Agritourism Summit

02/16/17, 8:00 am - 4:00 pm | Petaluma, CA

Agritourism operators, tourism professionals, county, city and state staff and officials, community organizations, agricultural organizations, tour organizers and all others who are connected to California agritourism are invited to join the conversations. Presentations and discussion topics will include:

  • County regulatory updates and discussion
  • Share activity, outreach and pricing strategies
  • Plan collaborative marketing
  • Speed-dating with service providers

Agenda will be posted soon.


Registration
fee $25 - pay online or mail a check - lunch and snacks included.

Organized and sponsored by the UC Small Farm Program, UC Cooperative Extension, and collaborating partners.

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In General FarmsReach community, North Coast Convergence, California Agritourism

Comment 0
01/06/17, updated

Headline: FARM SITTER NEEDED, Bonny Doon

FlipJack Ranch is a small livestock producer in Bonny Doon, 9 miles north of Santa Cruz. We seed a person who can live at the ranch for one to two weeks in late January/February and care for turkeys, chickens, ducks, ewes, lambs and rabbits. Experience with livestock is necessary for this job. Daily feeding and animal care is about 2.5 hours, but you must be on the property 95% of the time. We will train for specific animal management and would like a trial weekend before our departure. Daily stipend, all food and lodging in one of our bed and breakfast rooms included. Resume and references please.

Contact Phone: 415-690-3894

In General FarmsReach community, California Agritourism

Comments 2
01/02/17

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  |  FlipJack Ranch  |  Bonny Doon, CA commented

Please do call me anytime today...thanks!

Robin

01/03/17 9:50 AM

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Subject: Overview & Resources from the Inaugural CA Farmer Educator & Support Services Summit

In September, UC SAREP & FarmsReach hosted the first CA Farmer Educator Summit in Sacramento. The resulting Top 15 Priority Areas, Directory of Organizations (incl. programs & regions served), Ecosystem Map (where orgs are based/served), and Ecosystem Chart (services offered in each program area) are all covered in today’s blog. It also includes details about the new list-serve for CA farm-focused organizations, collaborative fundraising strategies, and other priorities identified during the meeting.

The Summit built on momentum from the Farm Education Network (FEN) started on the Central Coast and on results from the January 2015 strategy session hosted by FarmsReach and Multinational Exchange for Sustainable Agriculture (MESA) in Pacific Grove, CA.

If your CA farmer organization hasn’t already done so, please fill out the Farm Education Network survey. UC SAREP and FarmsReach will periodically

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In Topics News & Events

In General FarmsReach community, North Coast Convergence, Mendocino Farmers Guild, North Coast Farmers Guild: Sebastopol, Sonoma Valley Farmers Guild, Yolo Farmers Guild, California FarmLink, Central Coast Farmers, CA Women, Food and Agriculture Network, Nevada County Guild, Nutrient Management Solutions, Weather Reporting (CA), SoCal Sustainable Farming, California Agritourism

Comment 0
10/25/16, updated

Subject: Field Day in Parkfield will Address Ranch-based Tourism

Members of this group may want to check out the HMI-sponsored Field Day at V6 Ranch in Parkfield, CA on September 7th. Event details here:

http://www.farmsreach.com/welcome/event/preserving-the-cowboy-side-of-ca-innovative-practices-to-continue-the-ranching-lifestyle/

In Topics Farmland Conservation, Sales & Estate Planning, Livestock, Beginning Farmers & Ranchers

In San Benito Ranchers , California Agritourism

Comment 0
08/23/16

Subject: Buying local relationships

Very interesting article from NY State on buying via local farm relationship,

"What we learned is that specialty ingredients—wasabi arugula, Thai basil and heirloom tomatoes, for example—aren’t as hard to find locally as one might think. As farms build relationships through farmers markets and agritourism, discovering fresh food is becoming an increasingly surmountable challenge. And when knowing the journey your food took before appearing on your plate is the prize, it’s worth the effort."

http://m.nydailynews.com/sponsor?prx_t=QB4CAoisHA0YcLA

How well does this play to long term agritourism development?

In Topics Marketing & Sales, News & Events

In California Agritourism

Comments 3
07/04/16

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  |  SMG Consulting  |  Fairfield, CA commented

That is the guts of the real work, because it is how it happens. The real focus needs to be put knowing all the points of engagement (large task) but then prioritizing and managing the development of awareness into action to visit. To offer the product a wide range of tactical elements have to be rotated into a mix. I just saw an entity I know have a Bach performance using local chamber group to bring demand to their farm. They had linked affinity to that music genre to a piece of their desired market.

07/15/16 5:23 PM

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Subject: Agritourism - Five-Star Customer Service: webinar recording, slides, and Q&A

Hi! Below are links to the recording & presentation slides of the 5th and last webinar in the Agritourism Conversations Series: The Delivery: Five-Star Customer Experience. We welcome your other questions or tips in the CA Agritourism group as well!

Soon, we'll post additional Q&A from that session as well. Stay tuned!

In Topics Marketing & Sales, Staff, HR & Worker Safety, Insurance

In California Agritourism

Comment 0
07/15/16, updated

Subject: Agritourism is Destination Tourism and Needs to be Marketed That Way

Most of us have traveled to a major destination to take in the sights, sounds and perspectives of new places. We got “pulled” there by a wide range of marketing forces knowingly or inadvertently placed out in public view. The “Pull” is the heart and soul strategy, meaning you must pull the consumer from their home and surrounding environs to come to experience the destination, be it a beach, golf course, ski resort, theme park or natural wonder attraction.

Agriculture has primarily been a push product for farmers, ranchers and retailers. The food stuffs are grown and produced at the farm region, but then “Pushed” into the market via distributors and retailers, meaning they are delivered to your marketplace for you to engage with inside the market service area of your home. These can be supermarkets, corner stores, or urban or rural farmers markets.

Agritourism

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In Topics Marketing & Sales

In General FarmsReach community, California Agritourism

Comment 1
07/13/16
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  |  The price ranch  |  Los Alamos , CA commented

wonderful explanation of the "Pull" strategy. While it does take effort, today's technology such as instagram has made it significantly easier. And the technology itself, makes if easier to 'learn the trade' (just google and spend 20min reading 'how does instagram work). But, its really about the heart and soul - the feel of the dirt, the smells of the animal, the stewardship we all provide to our farms/ranch. That is what we all love, and others hunger for. We just need to learn the tools to connect.

07/13/16 7:04 PM

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