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Marketing and Business Management for Urban Farmers

04/19/18, 9:00 am - 4:00 pm

From business planning to labor laws, basics to help you succeed.

Are you an urban farmer evaluating potential marketing venues and methods? A gardener who is thinking of selling some of your produce? A non-profit organization involved in producing food for your community? This special one-day workshop on Thursday, April 19, 2018 from 9 am to 4 pm, will help position you for success. Participants will:

  • Begin planning a marketing strategy that meets your mission, vision and economic goals.
  • Learn the benefits and challenges of a variety of direct marketing channels, including farm stands, farmers’ market sales, selling to restaurants, CSAs and others.
  • Explore some basic elements of bookkeeping, cash flow and planning for profitability.
  • Learn about important labor and employment laws for urban farmers
  • Meet and learn from experienced local urban farmers about their sales and marketing plans and methods, and from a local farmers’ market manager about what it takes to sell successfully at a farmers’ market.
  • Tour a local urban farm.

The cost is $20, which includes a resource packet, refreshments, and lunch. Pre-registration is required.




Youth Farmworks

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3725 30th Street , San Diego, CA, United States