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Agritourism Intensive (1st of 3 classes)

01/10/19, 8:30 am - 3:00 pm

Agritourism Intensive classes start soon in Santa Cruz County

The University of California Cooperative Extension (UCCE) is working with local agricultural and community organizations, tourism professionals, and experienced agritourism operators to offer a three-session agritourism planning course for farmers and ranchers in Santa Cruz County and the surrounding region. Farmers and ranchers who are considering, starting or expanding agritourism or nature tourism enterprises on their farms or ranches are invited to register for this low-cost, hands-on course.

“Agricultural operations in the Santa Cruz region offer a diversity of beautiful natural resources and unique experiences with local farmers and ranchers. It can be hard for small-scale farmers to make a living in the face of an increasing regulatory burden and tightening land, labor and water access. Our workshops will give farmers and ranchers the contacts and tools to understand regulatory requirements and make plans to grow and market their individual agritourism enterprises, adding to their income and helping spread the risk of tough production years,” said Aparna Gazula, Small Farm Advisor with UC Cooperative Extension, Santa Clara, San Benito and Santa Cruz Counties.

Participants will learn about the variety of potential businesses, including farm stands, U-Pick operations, farm stays, farm dinners, event hosting, educational programs, festivals and outdoor recreation. Each participant will receive a free copy of the UC ANR published handbook, “Agritourism and Nature Tourism in California”, which will be used as the text for the class. Attendees will hear from experienced agritourism operators and experts in business planning, risk management, regulatory compliance and marketing. Class instructors will provide individual guidance and help participants form a supportive network as they plan and develop their own agritourism or nature tourism businesses. Spanish translation will be offered for workshop presentations and discussions if needed.

Registration is open. Space is limited, so please sign up early.

Santa Cruz County Agritourism Intensive:

Dates: Thursdays, January 10, February 7 & March 7, 2019
Times: 8:30 a.m. - 3:00 p.m. each session (lunch provided)
Location: UCCE Santa Cruz County, 1430 Freedom Blvd, Watsonville, CA 95076

Cost: $60 for 3-session course


For more
Information: Penny Leff, UCCE Agritourism Coordinator,
paleff@ucdavis.edu, 530-752-5208

This material is based upon work supported by USDA/NIFA under Award Number 2015-49200-24225.




UCCE Santa Cruz County,

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1430 Freedom Blvd, Santa Cruz, CA, United States